Tracy Rooks was born in Florida and is a graduate of the University of Central Florida in Orlando. He was passed the Uniform Certified Public Accountants examination and worked for such prestigious firms as Price Waterhouse in Jacksonville, Florida and Coopers and Lybrand in Ft. Lauderdale, Florida. Tracy has owned several successful IT solutions startups including T Squared Software which he merged into 11Binary in 2014. Tracy currently holds the position of Chief Cloud Architect with this organization.
Tracy has built software for some of the largest and smallest companies in the world including Northrup Grumman, Winter Haven Hospital, Home Shopping Network, Jabil Circuit, Petco, Promis Solutions, TKE and MGM Resorts. In the past several years Tracy has championed and programmed a Microservices Lightweight Messaging Architecture including a Universal Data Storage component capable of handling Petabytes of data, a Universal Logic Layer capable of designing business rules and algorithms for big data situations and finally a Universal Analytics and AI platform for predictive analytics. These tools do not require software engineers and may be used my trained business analysts.
Tracy likes to fish in the St. Johns River near his home in the historic district of Sanford, Florida near Orlando. He often travels to visit his son and grandchildren in Las Vegas and Nashville.
