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Enterprise analysts react to latest Microsoft Business Apps accomplishments, strategy

by Jason Gumpert
Editor, MSDynamicsWorld.com

Microsoft has revived its industry analyst event for business solutions (not just Dynamics). This week's forum in Redmond has already provided some fresh and concentrated feedback via Twitter as enterprise software veterans were guided through Microsoft's latest product roadmaps, demos, and results.

For anyone who may not have been paying attention to Microsoft business solutions in the last two to three years, today's flurry of #msbizapps activity offered a rapid catch-up session as executives, product managers, and other Microsoft personnel whipped through everything from Dynamics 365 enterprise solutions to LinkedIn to PowerApps, Power BI, Talent, licensing, Adobe, and more. The company made some clear statements on their future commitment to business apps (strong) and how they will rationalize software investments in these product areas with their overall vision of digital transformation.

What follows is a selection of reactions and thoughts from analysts as they absorbed a day's long round of briefings in Redmond on Monday. High level plans and goals seemed well-received by most of those live tweeting the event. The most popular point in the day seemed to be the PowerApps demonstration. By contrast, there seemed to be a broader spectrum of reactions seemed in areas like the Dynamics 365 for Marketing solution in its position alongside the Adobe partnership, the introduction of D365 for Talent, and the co-existing sales solutions from LinkedIn and Dynamics 365.

Licensing plans for Dynamics 365, not seen publicly for some time, also made an appearance, with a future that will include refinement to the current model.

To see the range of solutions held up in some detail, one after another, also speaks to the work that the teams overseen by James Phillips on the product development side and Alysa Taylor in product marketing have done to make key decisions that would, in Taylor's words (as reported by analysts), "[reboot] all the strategies, both vertical and horizontal."

Microsoft Corporate Vision

LinkedIn


Adobe


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About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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