Turning Co-op Incentive Funds into Business Growth

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In Jan 2020, Microsoft started accumulating funds through the co-op program for its CSP resellers. CSP partners have been accumulating funds that can be deployed starting in July 2020.

These co-op funds can be used by Microsoft channel resellers towards qualified activities that grow their business. In addition to driving demand co-op investment funds are meant to help resellers focus on these critical areas:

  • Creating and sustaining recurring revenue – greater certainty and stability.
  • Maximize customer engagement – invest in relationships and become a trusted advisor, increasing engagement and adoption.
  • Deliver additional services – upsell and cross-sell opportunities.

Read more: Turning Co-op Incentive Funds into Business Growth



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Modern business runs at a frantic pace and is not constrained to an office. Customers, Partners, and Employees need you to meet them on their terms – and that means providing them with multiple, integrated channels of communication and...READ MORE