Microsoft announced that Darren Hardman will join the company on May 2, 2023 as Corporate Vice President and new EMEA Industry Leader, under current Microsoft EMEA President Ralph Haupter. Hardman was previously AWS Lead for the UK and Ireland.

According to Microsoft, Hardman’s hiring is part of an initiative to support enterprise customers and enhance supply chain resilience.

“I am absolutely thrilled to step into the EMEA Industry Lead role at Microsoft. The approach Microsoft is taking to help industry customers transform perfectly aligns with my own ethos around the importance of maintaining a total focus on customer success. It’s unbelievably exciting to see the co-innovation that’s being driven with businesses like Mercedes, retailer Żabka and Coca-Cola Hellenic Bottling Company,” Hardman stated.