Outbrain expands media & advertising tech partnership with Microsoft on Azure

Web advertising and recommendations platform provider Outbrain will expand its relationship with Microsoft, the company announced this week.

The new agreement will provide "a multi-year Azure engagement" for Outbrain's media platform. The company stated that its goals include furthering its global expansion, accelerating development cycles, and improve connectivity between advertisers and publishers, particularly with Outbrain’s programmatic bidders.

The company's advertising tech already integrates with MSN, Microsoft 365, Xbox, gaming, and Microsoft Bing.

"Outbrain has been an important and growing part of our ecosystem since 2012," said Rob Wilk, vice president, Microsoft Advertising. "The company’s focus on delivering innovative advertising products and programmatic solutions has helped expand our business in several areas over the last few years."